World of Women

WoW Strategy manages an NFT treasury automatically. A swap engine sends its fees into strategy and reward pools, the treasury buys NFTs at floor price on its own, a buy-and-burn mechanism is tied to the $WOWSTR token, and rewards send NFTs back to users. All of it happens on-chain, out of sight, and holders still have to trust it.

I led the design and the build, from the first screens to the front-end. The work was to make each mechanism visible: where the fees go, what the treasury holds and buys, and what a holder gets back.

World of Women had just been through a full identity redesign, and grown from an NFT collection into a movement for women in web3. The site had to carry both.

I took the new identity to the web and built the site end to end, with expressive typography and motion. The mission leads, the numbers back it, and every section ends on a way to get involved.

Web3 points programs reward farming: clicking alone, at scale. WoW wanted its points to reward real connections inside the community.

I designed quests that happen online and in person, like attending an event or meeting another member there. Seasons follow the club on tour, from Singapore to Lisbon, with referrals and a leaderboard. I built it on an 8-bit design system, to set it apart from the main brand.

WoW and Hasbro released a Monopoly edition set in the WoW universe. It had to build anticipation with the community before the sale, not only announce it.

I designed and built an immersive 3D teaser that unlocks step by step, the way a Monopoly game unfolds: story chapters, characters, and passes from silver to diamond that players claim along the way.

Many people joining the community were new to web3, and its jargon kept them out.

I designed and built a guide in short lessons, with progress saved so anyone can resume where they left off. Every term links to a glossary and shows its definition on hover, so nobody has to leave the lesson to understand it.